Whether you’re new to blogging or it’s “old hat”, understanding the basics of writing blog content or should I say “good” blog content (especially if you’re blogging for profit) is more important than you can imagine.
The first thing to know when you’re writing blog content is that your blog can be about anything you want… whatever you’re personally interested in.
But, there is a difference between a blog that makes money and one that doesn’t… and it’s all in how you’re writing blog content. Think about it this way. If you were to be given an option of reading the lecture notes from your philosophy teacher or a novel from your favorite author, which would you choose?
It’s not a trick question… Most people would instantly think the right answer is your favorite novel. The reality is… the right answer is whichever one appeals to you most. So here’s what you have to ask yourself as you’re writing blog content. “What type of reading will the people who visit my blog enjoy most?”
If we were to follow a rule of thumb, the average person likes to keep his reading on the ‘light’ side most of the time.
Here’s another question for you. Are your visitors coming to your blog to learn something? Great!
Are you writing blog content in a way that makes it easy for them to grasp?
What you need to know is that for the most part, while your readers are looking for information or to learn something, they still want to experience an ‘easy read’. Most people read blogs at times that they can to relax and enjoy.
So, if you really want to attract more visitors to your blog, make sure you’re adding the human touch as you’re writing blog content. In other words… ‘write it’ the same way you would ‘say it’.
The easiest way to do this is to make sure you’re writing your blog content so that it sounds exactly how you would say it if you were speaking directly to someone. If you have to… say it to yourself first, then write it the same way. This will keep your visitors coming back for more. And by the way… don’t be afraid of a little humor from time to time. People love to laugh!
Another good tip for writing blog content is to make sure you’re writing as though you’re speaking with one individual.
So often, bloggers write in plural… as though they’re speaking with a group. But keep in mind. Your reader is an individual… one person… so you’ll do best to write as though you’re speaking directly to one person. This helps your reader to feel a better connection with you because as they’re reading they get a sense of you speaking directly to them almost as a personal friend.
We humans are very curious creatures. You must know that in many cases, we want to know as much about you as we want to know about the topic that you’re covering.
Another point to consider when you’re writing blog content…
Lean more in the direction of letting your voice be heard over facts about a product.
Now this can be a little confusing, but hear me out. You can talk about products all day long, and that’s fine. But are you sharing your personal opinion or experience with that product or are you just spewing out facts that you found on a product sales page. As you’re writing blog content, finding ways to keep it on a personal note will hold your reader’s interest longer.
So the takeaway for this post ~ as you’re writing blog content, be sure you’re writing as though you’re sharing a one-on-one conversation with a friend. 
If you’re still struggling to get your blog set up, be sure to get my free “How to Blog 101″ video tutorials here.
Now… get to writing blog content that your readers will luv!
 Rosalind is the author of this blog and the founder of the 10K Inner Circle. She's an expert trainer on blogging and internet marketing, and a sought after speaker among her business peers. She also builds a successful network marketing business. If you enjoyed reading this post, be sure to get more tips here. |
Comments