In Part 1 of Making the Best of Your Blog Menu and Pages we covered how to get the most “juice” from your blog posts using your blog menu.
In Part 2, we’ll talk more about your blog posts and categories.
The focus of this 2-part series is to show you how to make it easier for your readers to find your content by the way you use your blog menu and navigation. Even when using these methods, keep in mind that you should continue adding new content to your blog regularly.
It’s important to hi-lite your most important content with pages in your blog menu if you have a “how-to” site because if you’re providing good content, your readers will return again and again. You want them to continue to be repeat visitors, by making it easy for them to find the content that they’re looking for, as well as the content that you want them to see most.
We’ve talked about using static pages, but when it comes to your most recent posts and categories, you can hi-lite them in your blog menu as well. Here are two very simple ways to do this.
1. Get the link for your Categories and add it to your blog menu just like you would add a page.
2. If you use a theme that has more than one blog menu, use one for your most important content and the other for your categories.
Now your blog menu is featuring your money pages as well as making it easy for your readers to find the content they’re looking for in a very organized manner.
What happens when you use your blog menu to display your content?
1. Your readers will be able to easily find the information they need with your static blog pages, which will make their overall experience on your blog very pleasant; and when people enjoy your blog, they’ll spend more time.
2. The longer people stay on your blog, the more of your pages will be viewed, which will in turn slightly improve your bounce rate.
When people have a good experience on your blog, as I mentioned earlier, they’ll usually bookmark it and visit often. You definitely want your readers bookmarking and visiting your blog because the more your readers visit, the more likely they will be to make purchases of the products and services you recommend.
Not to mention… when your blog is organized properly, it makes it easier for the search engines to understand what it’s about. This can help with your seo, which can improve your ranking over time.
How Do I Find a Theme With a Multiple Blog Menu Option?
Premium themes are great, but there are many free options in WordPress. You can search for free options by typing “menu options” in the theme search area.
I use a premium theme called (Profits Theme) which has multiple menus built in. This makes it extremely easy to make the modifications that I need. It also has a ton of other benefits like ready-made landing pages, lead capture pages, membership option, and so much more… but that’s for another post. 
Of course you can always add your own code to your existing theme to create an additional menu, but that’s for more advanced users. If you’re interested in adding code to your theme, do a Google search for “how to add a menu to my WordPress theme”.
Now that you have a better understanding of how to use your WordPress blog menu with static pages, posts, and categories, review your blog’s structure to see if perhaps you need to make some changes or improvements in the way your blog is organized.
Remember, a well-structured blog will go along way with your readers and the search engines, too!
