Want to Make Sure Your Blog Articles Aren’t Wasting Your Time?
You’ve researched, read, studied and gotten all the facts straight. Now you take the time to make sure you write a compelling offer to attract your audience to your blog. And now… nobody’s reading your articles and you can’t figure out why.
You look for comments… you check the tweets… you go over to Facebook… and nothing! Nobody’s commenting, nobody’s tweeting and your Facebook wall is blank!
When people aren’t reading your articles, it can really squash your motivation to keep writing. You might even think there’s something wrong with your writing. Maybe you need to sharpen your article writing skills… that’s probably not the case.
I’m not ashamed to say that I found myself in that same situation with my articles and guess what I discovered. I needed to write less and style more. I needed to make my articles more appealing to the eyeballs so that I could hold my audience’s attention longer. As I’ve stated in some of my other posts, as you go along your blogging journey you will continue to learn and grow.
Here’s a fact that you have to learn to accept.
Your blog visitors do more scanning of your articles than reading every word.
Think about the way you do it. When you’re looking for information, you scan an article to see if exactly what you’re looking for is there. If you don’t find it quickly, you’re off to another page… most likely on a different blog. Well, your blog visitors are doing the exact same thing.
So how can you get your readers to stay on your page and interact with your articles longer than average?
1. If your articles are long, break them into a series of two — even three separate posts. When you divide your articles into parts, people will come back to read the rest… if it’s good. Giving your blog visitors too much to digest at once is one of the first mistakes new bloggers make.
Make sure that you make the first part of your articles are so compelling that your readers won’t want to miss the continuation. Let them know how important it will be for them to get all the ingredients of the dish.
2. Start the beginning of your articles from the end. In other words, give your readers the solution or the conclusion within the first paragraph of your article. Then use the paragraphs that follow to support the conclusion.
If your readers are scanning your content they’ll see right from the start that the solution can be found within the article. This will cause them to dive deeper into your content.
Now that you understand how to actually structure your articles, there are some things that you absolutely must do aesthetically. The design of your articles, believe it or not, is just as important as the content in the articles, themselves.
Just know that if your articles are not reader friendly… they won’t get read.
Using the tips in Part 2 of this article will make all of the difference in the world and you don’t want to miss them.
