Hopefully, you already understand the power of using social media with your online efforts, and the importance of the page that’s all about you.
Just about every social site has a section that allows you to give people a ‘sneak preview’ as to who you are and what you’re all about. It’s called the About Me section… or page and it’s all about you. It’s about what you do, what you know, what you love… in just a few words. Some bloggers even have a separate blog, with a different domain, that’s all about who they are and what they can offer to those who follow them.
And unfortunately, a lot of bloggers pay very little attention to this about you section because it’s not a part of their actual blog. Big mistake! Everything on the internet that’s attached to who you are is important. So don’t neglect it. Your about you page deserves your attention.
Your about you page is extremely important because it’s where you sell yourself to your newest prospects and potential business associates in the shortest amount of time. And this is important regardless of what type of marketing you’re doing online.
When you take the time to tell people about you, it gives you the chance to establish yourself as an authority in whatever it is that you do. It also helps to gives you the credibility that’s often needed before you can ever make a sale… depending on your product.
So… how do you create an amazing page that’s all about you?
Don’t be afraid to share your story…
In one of my internet trainings, the coach said to me… “give them as much as you can in a 6 floor elevator ride.” That’s only enough time to share five or six sentences. So what should your elevator story be? Here are some helpful hints.
- What did you do to get where you are?
- What made you decide to start your own business?
- What can you offer to people that will help them?
- What sets you apart from all the rest?
Take some time to think about these things and don’t waste words. Remember… you only have enough time (or space) for a paragraph or two.
You want your about you page to be real, so make it personal and write from the heart… as though you’re actually speaking with someone sitting right in front of you. Make it you… the way you speak… the words you use.
Now, there is a little controversy on this next point.
I’ve heard some say that when you write your about you page, you should write from the third person. I’ve heard others say you should write from the first. In my own opinion, since I wouldn’t be speaking to someone about myself in the third person, why would I write it that way. The concern with those who prefer the third person is that it sounds better if someone else is bragging on you than you bragging on yourself. Huh? Who said an about you page was supposed to be braggadocios? Just share your story!
Begin your about you story with the things that you know would be most interesting to your readers.
Give them the WIIFM (What’s In It For Me) side of you. For instance, if you have a pet store, tell them that you know how to house-train a dog. Even let them know that you’ve helped other people house train their dogs too. Share anything that would be of benefit to them.
The main thing you want to do is “connect” and leave them knowing that there’s something they can do (a call to action) to improve their situation or get the answer to a question they may have.
There are many ways to include something that tells them what to do. You could share you blog link or a contact form.
Give your reader a chance to see that you’re interested in what they have to say, or… that you can provide them with something they might need or want.
Keep in mind that your about you page can always change. I say, once you’ve written it, leave it for at least a day, then come back and take a look. You may think of different ways to say the same thing that might sound better. If you do, make the changes then publish. This way, you’ll know that you’re happy about your results. Again… your about you page is extremely important. Don’t play it down.
I’d love to see some of your about you pages, so please feel free to leave a comment with a link to one of your social networking sites. The more information you share with others, the more will come back to you. Give us a chance to get acquainted, and find out more about you!
