Attracting people to your business through social media is all the rage, but what about attraction marketing for bloggers?
If you’ve been blogging for a while, you already understand that your blog will often be read by repeat visitors… people who already know what type of content you’re capable of providing. When you want to sale a product or provide a service using your blog as a marketing platform, it’s a lot easier when you’re marketing to people who are already familiar with you.
When you think about attraction marketing for bloggers, you know that you have a “hub” where your readers can actually interact and engage with you, without you having to spend much (if any) money. Other than your time… consider this free marketing.
So how can you take attraction marketing for bloggers to a level that will take the income potential of your blog to a whole new level?
Here are some pointers…
1. For true attraction marketing for bloggers, be sure to engage in live interaction with your readers.
Your readers will appreciate the opportunity to have a ‘real time’ experience on your blog. This gives them the feeling that they’re able to have access to you whether you’re the one actually doing the interacting or not. This is a good place to either outsource or hire an inside employee to communicate with your clients. Online chats and sites like Twitter or great for this.
2. A perfect Option for those who want to use attraction marketing for bloggers; Offer a promotion.
Promotions can be either long term or short term.
For a short term promotion, you can offer a special price on a product that lasts for one or two days. By the way… if your business is offline, this is a great way to get more people coming through the door on a slow day.
For long term promotions, you could offer coupons, free information in the form of a report or e-book, a newsletter or a free “how to” tutorial on how to use or do something that pertains to your niche or business.
3. Offer something for free that your readers can benefit from to get an idea of what you can provide.
Attraction marketing for bloggers often comes into play when it’s time to introduce a new product to your readers. Depending on what the product is… let the first 200 customers try it at a deep discount. This will create buzz and get you some good testimonials (if it’s good). Put these testimonials where your readers can see what others have to say about your new product. Again, if it’s good, this is sure to get your more sales in the future.
4. Offer a Sneak Preview to your readers who also interact on your blog.
Offering a ‘sneak peak’ is a great way to use attraction marketing for bloggers. It’s another great way to start a “buzz” about your new offer. Tell them what your product is and when it will be available for purchase, then give them a sneak peak to get the anticipation flowing. This will keep your readers returning to your blog so they can stay up to date on when the product will actually be available.
5. Run a poll on your blog.
When you want to know what your readers want, run a poll and get their opinion. Running a poll and using attraction marketing for bloggers let’s you know exactly what your readers are thinking, how they’re feeling, and what your next move should be. After all, this is why you’re in business… to provide a service to a group of people who need what you have to offer. What better way to hit the nail on the head than asking them…
6. Create a Discussion Board.
Engaging in chats among your peers is something that’s here to stay. Attraction marketing for bloggers through discussion boards is the perfect platform for this. Being able to follow the conversations of those who participate on your discussion board is one of the best ways to get a peak inside what your readers need from you. Check their discussions closely. You’ll find out all you need to know just by simply watching and listening.
7. Have a “Super Special Offer” for those who interact or participate in a certain way.
For those readers who visit your blog regularly, or comment the most, offer them something that will make them feel that interaction on your blog is definitely something they’ll want to continue doing.
Social media and social networking is here to stay. Attraction marketing for bloggers has become one of the main modes of marketing, so don’t let it slip through your fingers.
Read Attraction Marketing for Bloggers – Part 2 Here.
 Rosalind is the author of this blog and the founder of the 10K Inner Circle. She's an expert trainer on blogging and internet marketing, and a sought after speaker among her business peers. She also builds a successful network marketing business. If you enjoyed reading this post, be sure to get more tips here. |
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